This is Nate. It’s been 82 weeks since our previous post about the Gimme This For project. Nicole has been getting several inquiries lately into how the project went. Well, today is the day, here’s the data!
Total, Average, and Average minus two outliers.
Gimme weddings brought in forty thousand five hundred fifty dollars over eighteen clients/events. This was an average of two thousand two hundred fifty three dollars. We had two outliers on the low end, which – when removed – changes the average payment per wedding to two thousand three hundred ninety four dollars.
While this is lower than what we would charge for a wedding, the fact that people who are required to pay you $0 pay you $2,400 – marks this experiment a success.
August and September were our two largest months, bringing 55% of total revenue. This was expected. The average wedding payment for August was four hundred fifty dollars higher than September.
August really is beautiful here in Seattle, and it seems like there is a premium for that.
Let’s check the diary.
We also tracked milestone dates with each client throughout the project. From first contact to wedding date lasted an average of one hundred forty two days. With our one outlier coming in at two hundred and ninety eight days (that bride was on it!).
If we split the eighteen weddings into three even groups each representing 33% what do we see when sorting by length from first contact to wedding?
We see that the shortest 33% represent 30% of total revenue. The middle 33% represents 33% of total revenue. And we see the longest 33% represent 37% of total revenue.
This is interesting! There seems to be a correlation between how far in advance a bride is planning her wedding and how much she pays for her photography. The shortest six paid 9% less, the middle six paid exactly average, and the longest six paid 9% more. Our long range started at one hundred sixty six days.
Business in the front; Party in the back.
With our third groupings handy, we can re-sort and see what we see along any other data we collected. Let’s look at guest list.
We have to tweak the groups from even thirds (since we have more than six weddings with the same one hundred twenty sized guess list). But if we break into four (22%), seven (39%), and seven (39%), we see that the smallest four represented 19% of total revenue, the middle seven represented 37% of total revenue, and the largest seven represented 43% of total revenue.
Another interesting correlation: The larger the wedding, the more they’ll pay for photography; Apparently 10% more. Our line for the top seven in this case was at one hundred fifty and up.
Like fine wine and cheese.
If we split brides age into seven (39%), six (33%), and five (28%) groups, we see that youngest seven represent 41% of total revenue, the middle six represent 30% of total revenue, and the oldest 5 represent 29% of total revenue. These variations aren’t as large, but it is interesting to note that our younger brides paid 5% more, and our older brides 3% more, while our middle brides 9% less. For us this middle range was thirty to thirty two.
Based on our grooms ages, we split them into five (28%), six (33%), and seven (39%). Our youngest represent 29% of total revenue, the middle six represent 31% of total revenue, and our oldest grooms represent 40% of total revenue. This is very similar to our brides. The younger grooms paid 3% more, the older grooms 2.5% more, and the middle grooms 6% less. For us this middle range was twenty eight to thirty three.
Did you know Kozmo.com is coming back?
The last area we looked at was the time from wedding event to photo delivery. We split these data into quickest three (17%), a middle eight (44%), and slowest eight (44%).
We see that the quickest represent 14% of total revenue, the middle eight 45% of total revenue, with the longest eight at 41% of total revenue. This was also interesting and apparently – the goldilocks principle at work.
The first three paid 18% less! The longest eight paid 7% less, and the just right middle eight paid 2% more. Our middle eight were from eighteen to twenty four day delivery times.
Your mileage may very. These data were collected from folks participating in a pay what you want social photography experiment. Also, I have no idea what I’m doing. If you love small weddings, do that. If you prefer older couples, go nuts.
We can all benefit from early planners, charging a premium for the months in your climate, and during that busy season: don’t sweat trying to deliver in a week. Three to three and a half seems to be fine.
- Charge a premium for premium wedding months.
- Cherish your early planners.
- Favor larger affairs.
- Welcome young couples.
- No need to rush delivery.
The long and winding road.
We are happy to share our findings with the industry at large (yay Internet!). We hope you find this informative,